Latest from Sugar in the Raw
New clips from the show, as they post
What wakes him up at night isn't fear. It's the hunt.Oct 4
Part two: the call that said "turn on the news"Oct 3
Rejected over and over, so he flew to New YorkSep 30
Before the suits, he was a battle rapper called Sweety GSep 29
He woke up to 600 messages about North KoreaSep 28
His boss said he had a contract. He said sue me.Sep 27
The Sugar in the Raw podcast
An interview show from Miami, built on the question nobody asks: what makes you sad? David sits down with one guest at a time, side by side, for about an hour with no script. Everyday people and names you know get the same seat and the same question.
Every application is read by a person and answered within three business days.- Host
- David “Sugar” Sugarman
- The question
- What makes you sad?
- Format
- One guest, about an hour, no script
- Guests
- Business owners, working people, people starting over and names you know
- From
- Miami
- Produced by
- SugarTime Studios
Before the show
How the host got here, in the order it happened. Told on Dropping Bombs with Brad Lea and the Hardwire Podcast.
Hardwire PodcastI memorized every answer
Passing the Series 7 with note cards his dad held up, one question at a time.
I knew the answer. I didn’t know what the answer meant.
1:20
Hardwire PodcastA thousand dollars and the Auto Train
Why he left New York after 9/11 and started over in Florida.
My mom gave me a thousand dollars and stuck me on the Auto Train.
1:06
Dropping BombsQuitting Merrill Lynch in flip flops
Eighteen months into a five year contract, he walked into his boss’s office and quit.
You have a contract? Sue me.
1:13
Dropping BombsThey paid, but wouldn’t take the help
SugarTime Sports Management at 15th and Ocean, and the day he decided to become an agent.
They would pay me and they wouldn’t take the help.
1:00
Dropping BombsRejected, rejected, rejected
He kept overnighting his agent application, then flew to New York to ask in person.
Rejected. I kept sending it.
1:05
Dropping BombsFind out who makes the rules
The rule said agents needed a law degree. He went to the people who wrote it.
Just because the rule says something, all you have to do is find out who makes the rules.
1:18
Hardwire PodcastWhat happens on the tenth day?
The ATM question he used to explain money to players nobody had taught.
If I give you $10,000 today and you take out $1,000 every day, what happens on the 10th day?
1:22
Hardwire Podcast600 messages about North Korea
The morning his phone lit up, and the promise he made about Kenneth Bae.
I’m going to get him out of North Korea, I swear to God.
1:49
Hardwire PodcastTurn on the news
Meetings in New York and Washington, then one phone call.
One morning I wake up and I get a phone call. Turn on the news.
1:04
Questions about the podcast
What is Sugar in the Raw?
Sugar in the Raw is an interview podcast from Miami hosted by David Sugarman. Every guest is asked the same question: what makes you sad? Each conversation runs about an hour, side by side, with no script.
Who hosts Sugar in the Raw?
David “Sugar” Sugarman. He started on Wall Street in 1995, moved to Miami after 9/11, built SugarTime Sports Management and became an NBA agent without a law degree. Now he asks the question nobody asks.
Who can be a guest?
Business owners, people working nine to five, people starting over and names you know, all in the same seat. Apply at sugarintherawpod.com. Every application is read by a person and answered within three business days.
Where can I watch it?
Clips from the show post on the Sugar in the Raw YouTube channel and on Instagram at @sugarintherawpod. The newest ones also appear at the top of this page.
What is SugarTime Studios?
SugarTime Studios is the production company behind Sugar in the Raw.